作　者：陈波 涂晓晗
关键词：乡村记忆；数字空间；媒介展演；具身感知；文化认同
摘　要：

在数字化深入发展背景下，乡村记忆空间正经历着从地方实体场所向虚拟数字场域的深刻嬗变，乡村数字记忆空间的运行也呈现出从客体到主体、从个人到社会的逻辑递进过程。媒介展演层面，乡村数字记忆空间通过景观迁移、场景建构与仪式互动，搭建了乡村记忆的数字化展示平台。具身感知层面，用户通过虚拟探访与数字漫游，实现了从感官体验、情感唤醒到记忆激活的感知深化。文化认同层面，受众将个体记忆与乡村社会记忆相勾连，表现出传承型认同、消费型认同和抵抗型认同三种文化认同模式。在“展演—感知—认同”理论模型下，乡村数字记忆空间呈现出由符号展演驱动内容外显、由主体感知塑造情境体验、由群体认同促成意义凝聚的运行机理。

 

From Media Performance to Cultural Identity:The Operational Mechanism of Rural Digital Memory Space

Chen Bo，Tu Xiaohan（Wuhan University）

Abstract Under the background of in-depth development of digitalization, the rural digital memory space is undergoing a profound transformation from local physical venues to virtual digital realms, with its operation taking on a logical progression from object to subject and from individual to society. At the level of media performance, it has constructed digital platform for performance through landscape transplantation, scenario construction, and ritual interaction. In terms of embodied perception, virtual visits and digital roaming will offer users a progressive perception from sensory engagement, emotional awakening to memory activation. Regarding cultural identity, rural social memories resonate with individual memories, manifesting three modes of cultural identity: heritage identity, consumption identity, and resistance identity. Under the theoretical model of "Performance—Perception—Identity", rural digital memory space exhibits an operational mechanism with contents manifested by symbolic performance, situational experience shaped by subjective perception, and meaning coalescence facilitated by group identity.

Key words  rural memory; digital space; media performance; embodied perception; cultural identity

 

作者简介 陈 波，武汉大学新闻与传播学院、媒体发展研究中心教授，湖北 武汉430072；涂晓晗，武汉大学新闻与传播学院博士研究生。

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