

在数字经济与全球贸易逐渐融合的背景下,企业数字化转型成为重塑中国出口竞争优势的关键动力,为探讨贸易高质量发展提供了新的理论视角与实践路径。基于资源赋能视角,利用中国上市企业与中国海关的数据,探究企业数字化转型对出口产品质量的影响,并剖析其背后的作用机制,研究发现:企业数字化转型显著提高了出口产品质量,且经过内生性处理和稳健性检验后结论保持不变;机制检验结果表明,企业数字化转型通过促进技术创新、提升人力资本与缓解融资约束赋能出口产品质量;异质性分析结果显示,企业数字化转型显著提高成熟期、技术和资本密集型企业的出口产品质量。
Enterprise Digital Transformation and Improvement of The Quality of Export Products
Li Huihui(Nanjing Normal University) Zhong Xiaolong(Jiangsu University)
Abstract Against the backdrop of the gradual integration of the digital economy and global trade, digital transformation has become a pivotal driver in reshaping China's competitive edge in exports, offering new theoretical perspectives and practical pathways for promoting high-quality trade. Drawing on the perspective of resource empowerment and utilizing data from Chinese listed companies and China Customs, this study explores the impact of enterprise digital transformation on the quality of export products and analyzes the under‐ lying mechanisms. The findings reveal that: enterprise digital transformation significantly enhances the quality of export products, with the conclusions remaining robust after endogeneity treatment and robustness tests; the results of mechanism tests indicate that enterprise digital transformation empowers export product quality by fostering technological innovation, elevating human capital and alleviating financing constraints; further‐ more, heterogeneity analysis demonstrates that enterprise digital transformation markedly improves the ex‐ port product quality of mature and technology & capital-intensive enterprises.
Key words digital transformation; quality of export products; technology innovation; human capital; financing constraints
■ 作者简介 李慧慧,南京师范大学商学院讲师,江苏 南京 210023;
钟晓龙(通讯作者),江苏大学财经学院讲师,江苏 镇江 212013。